Internet Marketing 6

Because Finding the Right Real Estate Agent Can Make All the Difference in the Success or Failure of Your Home Sale

Selling a home involves many critical and personal decisions. However, one of the most important decisions is the first decision you need to make a decision that impacts your entire home sale:

Which real estate agent should you work with?

Unfortunately, many people make this decision based on the idea that all real estate agents are basically the same. They sign with the first agent to come along, only to realize too late that they should have shopped around.

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There is a man named Carl who works in the grocery store. He shows up early every day. He bags the groceries and gathers the carts from the parking lot. He is a sweet man and he is 74 years old. I feel sorry for him even though he certainly doesn’t ask for any sympathy. He says, “I’ve been a hard worker all of my life.” It’s true that he has.

Call worked for 37 years at an automobile manufacturing plant - a “good job”. He is still proud of that fact. Year after year, he showed up every day and performed excellent work. Throughout the sixties, seventies, eighties and part

of the nineties, he worked for the company. He wasn’t good, solid employee. He dreamed of his retirement for decades. He saw himself having the freedom to do whatever he wanted for the rest of his life upon retirement.

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So you have decided to sell your home. That’s great. Once you have looked at all the options, you have come to the conclusion that listing with an agent is probably your best move. After all, they are the experts in selling and marketing, right?

Yes, they are marketing masters! Well, the good ones are. But what are they marketing? Seriously, take a look at what your potential agent does. In everything they do, promote and show, what are they promoting? 90% of all Realtors are great at marketing themselves!

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With the way technology has invaded almost every aspect of society, it s no surprise that the internet has become such an important part of our everyday lives. People use the internet for everything from researching future purchases, to actually making purchases, to communicating with others. Due to the part the internet now plays in society, most savvy businesses have realized the importance of having a presence on this World Wide Web.

If you want your lawn care business to not only survive, but thrive as well, then having a website isn t as much a matter of preference as it is a necessity. Having a website goes a long way towards establishing credibility, demonstrating professionalism,

and showing that you re serious about competing in today s ultra-competitive lawn care market.

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A lot has been written about Guerrilla Marketing Strategies.

Does that mean putting on a monkey suit to attract attention? Of course not.

Or maybe Yes.

Guerrilla Marketing has been championed in recent years by Jay Conrad Levinson, who s written a series of books on the subject. The name simply implies means by which you can implement marketing ideas through low-cost, non-traditional methods.

True story: when I was Advertising Manager at Royal Insurance, I received an unusual delivery one day. When I opened the box, inside was one of those plastic foot models you see in a shoe or department store. This foot was wearing a sneaker and a note attached from a local ad agency

which said, in essence, Now that we ve got our foot in the door let s set up a meeting to discuss how the (name) Ad Agency can assist you and Royal Insurance in your marketing endeavors

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