How To Get More Visitors To Your Website Without Spending A Penny
I am a UK based independent travel consultant, Europe a la Carte. As a small business I have to find ways to get visitors to my site without a large advertising spend. However while I may not spend money, I certainly put in a lot of time and effort!
1 You need to find a niche angle, something that makes you stand out from other similar websites. Every industry is very competitive and you need something to get your site noticed. I feature less well known destinations in Europe, like Lake Iseo in northern Italy, then I can come in the first few listed on a natural search (as supposed to a sponsored or paid for result). If
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2 Try to write as many articles as possible relevant to the product/service that you are selling on your website. I write articles and guides about these less well known destinations and promote these articles and guides as widely as possible eg submit to Ezine Articles and Helium. This way you can become an expert on your niche market and your site comes higher in natural searches.
3 Start a blog on your site. Again only post articles which are relevant to your product/service. I write posts about travel in Europe. I try to make at least one post per
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Karen Bryan is a UK based independent travel consultant and writer. She set up her online business in Summer 2002. Her website Europe a la Carte, [http://www.europealacarte.co.uk]http://www.europealacarte.co.uk, features less well known destinations in Europe. Karen believes that if you venture even slighly off the beaten tourist track that you will see more of the real Europe.