Search Engine Optimization Do’s and Don’ts
The reason for and purpose of Search Engine Optimization is to dramatically increase visitation of potential customers to your website by achieving first page and ultimately a top three page rank in searches using keywords and keyword phrases that define your business and products.
Search Engine Optimization Methodology
There are several approaches to developing a strategy for improving a website for search engine placement. The most common is finding the top site for your keywords and “just doing it better than that site” using a follow the leader methodology. While this approach will give you some insight into the level of SEO the competition has employed it wont necessarily help you get ranked in a higher position without a
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We have worked with several of the greatest marketing minds in the world and without exception not one would give a thought to the competition when defining a marketing strategy for the business. In fact if you are focused on the competition and not on differentiating your business and website from the crowd you will never achieve a higher ranking (your content will be seen as
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Your best plan of action for any SEO effort is to optimize, dramatically expand your content, and focus relevant content on specific keyword phrases that are based on your customers needs. It is this deep dive content with specific customer centric keyword phrase focus that search engines love and your success or failure has nothing to do with what your competition is doing. If you don’t know what keywords are relevant to your business or even if you think you do know talk to your customers. Take their language and their
...keywords. Fits Any Budget Because you have the ability to bid on your keywords, you have the ability to set the price you are willing to pay. The great benefit is that you only pay when your advertisement is clicked ...
In search engine optimization there are a handful of things to check first. Then more advanced tactics to implement and finally a host of things to avoid. Here we have provided a comprehensive overview of all the tactics that make up an aggressive SEO strategy for you to use and learn.
#1 Linkability
Can search spiders find and see your content. Dynamic database driven content is a killer for SEO. You want to make sure your text and links
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#2 Page Titles
Each page of your website should focus on the keyword phrases that are search engine relevant to the page content. It is the primary keyword phrase that should be the title for the page. For instance this page is about Search Engine Optimization so the title of
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#3 Keyword
Content While search engines don’t measure keyword density as a criteria for page rank its generally agreed your relative keyword density should be about 3-5% of total page content. You can measure keyword density by dividing the number of keywords by the total word count expressed as a percentage. The more content you have the better. We recommend 500 to 1000 words of relevant content. Ever wonder why Wikipedia is #1 for many searches. Shear volume of targeted content. You may argue that this page about search
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#4 Keyword
Headings Your pages should be well segmented and defined by related keyword headings. Headings are expressed in HTML as H1 H2 H3. Search engines love content that is well defined by category and keyword focused on the section content. Note that on this page that the subject Search Engine Optimization is an H1 header while the sub chapters of
...typed in and any words in combination with them or between the words. Phrase match is words locked next to each other but keywords are able to attach on to either end of the phrase. Exact match is the exact ...
#5 META Description Tag
This META tag is of the most importance. It will be used by most search engines as the descriptive text under your search listing. There are instances where these descriptions may be pulled from other directories such as DMOZ however this is less common as the quality of these directories erodes over time and you can actually use META tags to tell the search engines not to use DMOZ (My recommendation). So using a description META tag is very important.
Most websites fail at one or more of these most basic criteria for SEO readiness and fixing them can lead to dramatic improvements to your search engine ranking.
#6 Site Submission
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#7 Inter Linking
Inter linking is the practice of using keyword targeted phrases within the content as anchor text for links to your other pages. For instance in this discussion of search engine optimization I might describe SEO as subset of search engine marketing and use that phrase as the link to the relevant page. You should create content with one to five interlinks provided you have the pages to support that. You do not want to use several different phrases as links to one single destination page. The idea is to focus each individual page on the primary keyword phrase related to the anchor text.
#8 Back Linking
This refers to one way links to
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Things to Avoid - they will get you penalized and/or banned from the major search engines.
Overuse and repetition, repetition, repetition of keywords
Focus on keywords unrelated to the content
Colored text that matches the background
Duplicate content on different pages
Use of Cloaking tactics and Fast Redirect scripts
Too many reciprocal links or bad neighborhood links
The use of multiple gateway pages that all link to the same content page.
Some terms you may encounter are Keyword Stuffing, Google
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