Best Internet Marketing Strategies - Part II
In Part I of Best Internet Marketing Strategies , I described some basic guidelines for creating an effective Internet marketing strategy for product and service based business models. In this column, I would like to examine online affiliate marketing and how one can compete in the sea of affiliate arbitrageurs.
What is online affiliate marketing?
Online affiliate marketing, for the purpose of this writing, describes the act of marketing a product or service that is owned by someone else for the sole purpose of making a commission or some other satisfying equal benefit.
Generally speaking, most successful affiliate strategies employ arbitrage as a model for monetary gain. That is purchasing one resource that can be immediately resold for
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Affiliate Networks- ClickBank or Commission Junction
Lead Generation Networks- home, auto, medical, mortgage, etc. (www.insureme.com)
Advertising Networks- Google s Adsense or Yahoo! s Advertising
Similar Strategies, Worlds Apart
Online affiliate marketing strategies are very similar to traditional product and service strategies in that the basic fundamental marketing concepts apply. One still must consider variables such as:
1. Budget
2. Regionality of market
3. Target audience
4. Core competencies
5. Website (functionality, ease of use, and conversion friendliness)
The context however differs in that the action takes place on the affiliate or partnering Website. Therefore, the above variables must be
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Benefits of Online Affiliate Marketing
One of the major benefits affiliate marketing is lowered risk. Risk in this marketing model is shifted to the affiliate whom assumes risk for ultimately creating and maintaining the sale.
Another equally attractive benefit is that partnering site is exempt from carrying any Inventory and only must focus on online marketing efforts.
Lastly, online
...for those that have eyes to see, the opportunity is in the gap. A gap that will be narrowed someday I am sure but will probably never be closed. What do I mean? In that window of 25% to 35% ...
Work from home and earn $1000 s while you sleep!
It’s easy money, so why doesn t everyone do it? Unfortunately, the Web is full of too many get rich quick programs that promise big returns in exchange for little effort. You know the American way! But in the sea of affiliates there do lie opportunities for those who are willing to work form them. However, affiliate marketing isn t for everyone. Just like any other strategy, it requires a great deal of thought and resources to market successfully. If you re
...re not hearing from customers it s quite possible your customers are going elsewhere because the site feels very old somehow. If you are unable to keep up with changing time sensitive information it might be in your best interest ...
Affiliate strategies can also be difficult to execute given the amount of affiliates competing against one another. In addition, this increased competition inflates marketing costs associated to the advertising vehicles used to promote the affiliate. For example, if you plan on advertising via pay-per-click, keyword costs can be very high for generic terms thus pushing affiliates to buy keywords that carry less competition. When many affiliates go to purchase the same keywords, this in effect inflates the keyword market. Worst of all, more money for the affiliating site means that keyword costs will continue to rise.
So how
...individual keyword phrase for that page. #3 Keyword Content While search engines don't measure keyword density as a criteria for page rank its generally agreed your relative keyword density should be about 3-5% of total page content. You can measure ...
If your going to compete in the affiliate world, there are two key factors that will equal success:
1. Quantity of quality targeted traffic that provides ROI
2. Solid online objective in persuading visitors to click on your affiliate sites
The first factor relates to how relevant your audience perceives your value proposition in relation to what they are seeking. Quantity refers to the amount of targeted visitors you can attract that works to your ROI model. The most successful affiliate marketers can calculate their ROI attributed to their online marketing efforts on the micro level. Moreover, if the ROI is determined to be positive, the game quickly turns into numbers.
The second factor relates to how
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1. Website communicates similar value proposition of the affiliating site
2. Website clearly directs traffic off site to the affiliate
3. Advertisements and marketing efforts are in sync with the website objective
4. Website is resource oriented and not spammy
5. Website look and feel is in keeping with competitor sites
Summary
Finding the ultimate online affiliate strategy can be challenging. After all, if
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Christian Del Monte: creator of iBlogMarketing [http://www.iblogmarketing.com]Internet Marketing Blog and Director of Operations for [http://www.tmaemarketing.com]TMA E-Marketing has a B.S. degree in Marketing from
...adjust your keyword as necessary. Many other types of advertisements are generally "set in stone" - so to speak and in order to change your marketing strategy, you would need to create another advertisement and start a new. With pay ...
He has directed and worked on Internet marketing projects for mid to large-scale clients including several fortune 500 companies. Christian continues to head up the operations for TMA as well as lead research and development on vertical search markets and business blogging.