Another Hot Niche for Online Marketers - Niche Dating Sites
Online dating sites have exploded in popularity over the last decade or two. According to Webcontent, “dating online sites are a $300 million industry in the US alone and rapidly expanding worldwide.” And there’s no end in sight. The popularity of the Internet for everything is growing, people are busier than ever, and with the traditional ways of meeting people (bars, blind dates, friends of friends) giving way to online meetings, there’s a world of opportunity available to anyone who wants to start an online dating site.
You can choose from software with a wide variety of features, and you make money through memberships. The more specialized the site, the higher the membership fees you can command. Here are
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Religious affiliation (Christian, Catholic, Jewish…)
Ethnic groups
Single parents
Professionals
Wealthy singles
College students
Retirees/seniors (over 50, over 60…)
People with pets
Hobbies and interests in common
Geographic location
The really neat thing about this “nichified” dating business is that you can combine the above groups in a virtually infinite number of ways: Christian seniors with dogs. Single parents in California who like to travel to Europe. College-age photography buffs. You get the idea–whatever lights your fire probably lights plenty of other people’s, too, and anyone who’s looking for a soul mate in that group will gravitate toward your site.
Some of the customizable site features include:
Personality profiles
Compatibility tests
Chats
Pictures, photo albums
Videos
Audio and video chat
Blogs
Message boards
Q and A
Favorites, blocked, other lists…
What could be
...on the link to get the full information on how to proceed. And for the ones who did, who were about 100, only one actually joined the program. Lucky guy, he's gonna have free hotels like me! I was beginning ...
Lisa J. Lehr is a freelance copywriter specializing in direct response and marketing collateral, with a special interest in the health, pets, specialty foods, and inspirational/motivational/self-help niches. She has a degree in biology, has worked in a variety of fields including pharmaceuticals and teaching, and has volunteered for many causes including special-needs kids and literacy. When she’s not writing, she enjoys reading, art, music, outdoor exercise, and
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